AstroloTea came to me with an established logo and one product label, in need of additional brand collateral materials. As with many startups, she needed more than her budget would allow. With careful planning and organization, I was able to stretch her design budget beyond what she had imagined.

We created additional labels (for nearly 75 tea blends), invoices, as well as brewing instruction sheets, infographics, notecards, postcards, and envelopes. I was able to provide product and packaging photography for the website, which helps add depth, texture, and visual engagement—elevating the look from homemade to high-end.

After completing the brand collateral pieces, we redesigned and restructured the website. To save money on subscription and merchant fees, we moved the site from 3D cart to a hosted WordPress eCommerce build. The site focuses on customer education and helping visitors navigate the multiple product lines a fun, visual way. Then during the final phase of the project, we focused on social media graphics, emphasize the site’s useful content as well as highlighting promotions.