Few things are more complex and beautiful than roses. That’s why when Flyboy Naturals came to me to design pieces to showcase their products; I knew we needed more than just basic postcards or flyers. We needed something sublime.

In addition to the standard brand collateral pieces (business card, envelope, gift card, print ads, banners) I designed a 20-page catalog to highlight their large variety of petal colors as well as the varied uses for these unique items. Instead of using each page for product details, we focused on showing the petals in-use, immersing customers in the experience. I also incorporated tips and information on using the rose petals, and the eco-friendly aspects of their production. The last pages were devoted to product details and ordering. In addition to the multi-page printed catalog, I also designed a single-page folded poster that was affordable enough to print and include with each order they shipped.