These designs were for a student project in the Young Entrepreneur’s Academy (YEA!) program. During the program, high school students develop ideas for a business and then work through the process of taking the product to market. I created this brand and collateral pieces to suit the student’s goals.

The student chose to market a chai tea based on her family’s recipe and traditions. She felt that no store-brand of chai offered the traditional Indian chai tea she remembered drinking growing up. She created this chai tea blend and packaged it easy-to-use individual bags.

For the brand style, I created a clean, modern look combined with designed to invite a younger crowd of tea-drinkers to enjoy the history, tradition, and ritual of authentic chai tea.