Love&Cardamom was a volunteer project for the Young Entrepreneur’s Academy. YEA! is a program that helps teach high school students how to become confident entrepreneurs as they develop ideas for a business and work through the process of taking the products to market. YEA! paired me with a student named Andrea, and I donated my designs (as well as powerpoint slides and a complete website design-build) to help her build her business.
Andrea’s idea was simple, to market chai tea based her family’s recipe and traditions. She felt that no other store-brand chai tea offered the true tastes and flavors of traditional Indian chai tea she remembered. So she created an authentic chai tea blend, packaged in easy-to-use tea bags. I created the brand for her — a clean, modern look combined with traditional colors and textures. The look is designed to invite a younger crowd of tea-drinkers to enjoy the history, tradition and ritual of authentic chai tea.
- Brand Strategy
- Logo Design
- Printed Collateral
- Packaging Design